OFFERING TIPS
In today's rapidly evolving financial landscape, where competition for investors' attention is fierce, harnessing the power of digital marketing can be the key to a successful Regulation A+ offering. In this edition of our newsletter, we delve into the importance of digital marketing strategies and how they can elevate your Regulation A+ offering to new heights.
The Digital Advantage:
Digital marketing has become an indispensable tool for companies seeking to raise capital through Regulation A+. Here's why:
Wider Reach: Digital marketing allows you to reach a broader audience than traditional marketing methods. With the right strategies, you can connect with potential investors across the globe, ensuring your offering gets the attention it deserves.
Cost-Effective: Compared to traditional advertising channels, digital marketing is often more cost-effective. It allows you to allocate your budget efficiently, ensuring that every dollar spent goes towards reaching your target audience.
Real-Time Engagement: Through digital platforms, you can engage with investors and potential backers in real time. This instant connection enables you to address inquiries, provide updates, and build trust faster.
Data-Driven Insights: Digital marketing provides invaluable data and analytics. You can track the performance of your marketing campaigns, identify what works best, and make data-driven decisions to refine your strategy.
Strategies for Success:
Build a Strong Online Presence: Start by creating a professional website and engaging social media profiles. These platforms serve as the foundation of your digital presence, offering potential investors easy access to information about your company.
Content Marketing: Develop and share high-quality, informative content that showcases your company's vision, mission, and investment potential. Blog posts, videos, webinars, and infographics can all play a part in telling your story effectively.
Email Marketing: A well-crafted email marketing campaign can nurture investor relationships, providing updates, news, and important information about your Regulation A+ offering.
Paid Advertising: Targeted pay-per-click (PPC) advertising campaigns can put your offering in front of potential investors who are actively seeking investment opportunities.
Engagement and Interaction: Respond to comments, messages, and inquiries promptly. Building a rapport with potential investors can set you apart from the competition.
Compliance: Ensure that all digital marketing efforts adhere to SEC regulations and guidelines. Consult with legal experts to maintain compliance throughout your campaign.
In conclusion, the digital age has opened up unprecedented opportunities for businesses looking to raise capital through Regulation A+. Leveraging digital marketing strategies not only helps you reach a broader audience but also allows you to engage with potential investors, build trust, and make data-driven improvements to your campaign. When executed thoughtfully and compliantly, digital marketing can be a powerful tool in your arsenal for Regulation A+ offering success.
REG A+ PREFERRED VENDOR HIGHLIGHT
Entoro ESG Advisors
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REG A+ FAQs
Who can invest in a Reg A+ offering?
Anyone! (see the exceptions below). Investors worldwide can invest under Regulation A+ into companies that make their stock offerings with help from Entoro. Ordinary investors don’t have to be wealthy to invest! Investors are welcome from almost anywhere in the world.
The only limitation is that investors cannot invest greater than 10% of their annual income or 10% of their net worth, excluding their homes. This is a per-investor limit per company they invest in, and it only applies to Tier 2 offerings. Investors are allowed to self-verify their income and net worth. Issuers are not required to independently verify.
The inclusion of investors who are not necessarily wealthy is the big deal here. Now companies can take investments from millions of people who could not participate before.
Accredited investors ($1 million or more in net worth) are not limited in how much they can invest. Investors from outside of the U.S. are welcome, with the same limits.
Please note that the regulations of your country may restrict you from investing via Reg A+ offerings. As an investor, you must check the regulations that apply to you, in your country.
What are the three biggest risks to my Reg A+ succeeding?
The audit is delayed and costs far more than expected. Delayed audits are the single biggest logistics reason for Reg A+ offerings to fail. Using big name auditors causes huge costs and they are rarely sensitive enough to the urgency that a small client company has. We recommend that you use high-quality mid-sized audit firms that are more likely to treat your company as a priority and stick to their price.
Your company is not appealing enough to consumer investors.
Weak or inefficient marketing. Excellent marketing is required and the agency doing the work must genuinely believe at the outset that they can deliver low-cost results. If an agent expects that they will have to spend $12 for every $100 of investment money their client receives, then the whole offering will be far too expensive. An agency that believes they can do all that is needed for $3 per $100 of capital raised is far more likely to deliver cost-effective results.
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CONSIDERING A REG A+ OFFERING?
Entoro Capital is a FINRA-registered Broker-Dealer in all 50 states, Puerto Rico, and the District of Columbia. The top choice for a Reg A+ broker-dealer and will answer all your questions. We support Issuers through the entire Reg A+ process from pre-filing preparation, to SEC review, marketing selection, and completion of the offering. Call Entoro today and let our team show you how to Reg A+ the right way.
ENTORO REG A+ CONTACTS
Morgan Sills
Director – Investment Banking
Entoro Capital, LLC
D: +1 832.987.4051
E: msills@entoro.com
Christopher Luce, CAP
Managing Director – Reg A+ Sales
Entoro Capital, LLC
D: +1 832.987.3984
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